The Silver Feather Awards are an annual awards program from the Financial Services Council (FSC), the leading industry body for Australia’s financial services sector. The awards celebrate excellence in the financial services industry, recognising organisations and individuals for their outstanding achievements in customer service, innovation and leadership.
ICICI Direct, Investonomics won the Best Marketing Campaign of the Year (BFSI) Award for their innovative and creative campaign strategy. Investonomics created a series of targeted digital and traditional campaigns that engaged and educated customers, helping to build trust, brand recognition and loyalty. The campaign also leveraged data and insights to ensure campaigns were tailored to the right audiences and at the right time.
The campaign was successful in delivering results, with an increase in customer engagement and higher customer satisfaction. Investonomics demonstrated a comprehensive understanding of the customer journey, enabling them to create campaigns that resonated with the audience. This was reflected in the positive response from customers and the significant boost to the brand’s reputation.
