Majority of Indians prefer to watch ad-supported content

NEW DELHI: Most Indians, around 80%, prefer some form of advertising to completely paid content, according to a new report by Magnite, an independent sell-side ad platform. This is despite the growth of subscription-based video streaming models. The disposition for ad-supported streaming is strong, with free or some ad-supported content preferred by four in five streamers rather than paying for an ad-free experience (one in five), the report said.